The motivation for this research came from discussions and reflections on the of postgraduate studies classes in Communication at the Catholic University of Brasilia.
Along with this, our participation in the XXXIV Brazilian Congress of Communication Sciences, with an article entitled "Fences Communication: Other places on the internal communication in organizations." Lured by the challenge of developing a subject as controversial deepened it us in their research, the studies of Organizational Communication and seek see what happens in the environment of organizations, specifically in digital media.
We thus to demonstrate through a descriptive analysis, explanatory and exploratory use appropriate, adequate and given the media of informality, as these media can benefit the organization and are not necessarily harmful. It was evident that it is not productive make many efforts to curb informal interactions in the organizational environment because they are instruments of management support as well as effective tools for successful communication process as a whole.
Some authors have been extremely critical in our theoretical research: Kapferer, 1993; Santaella, 2008; Levy, 1999; IASBECK, 1997 and Kunsch, 2009. Others, supported by empirical research, such as DiFonzo, 2009; RAMON-CORTÉS, 2008; TORQUATO, 1986, made us think deeply about the probable causes and consequences of informal communication and Rumors.
The digital media were the privileged space of observations, pragmatic and symbolic implications discussed here that generated invaluable aid subsidies strategic management.
The results of this research bring critical contributions and expand the scientific study of communication, then inserting interventions ranging from the analysis of the morphology of gossip and rumors to the study of the benefits that synergy delivers interactive environments administered.
